In Web Development, What Is SEO
Search engine optimization, or SEO, is the act of
altering or optimizing your website and its content in order that search
engines deem it to be relevant and useful to certain topics. You are able to
select the most appropriate topics through the use of certain keywords in your
website.
When surfers conduct searches on search engines
they are presented with a list of results for that search term. These results
are called Search Engine Results Pages (SERPs) and generally speaking, the
websites that appear at the top of the SERPs will receive plenty of traffic to
their websites from searchers.
In order to determine your position on the SERPs,
search engines use their own algorithms. While nobody knows for absolute
certain what these algorithms are it is widely accepted that your website needs
to be easy to navigate, popular and relevant.
Easy navigation means that your site should have
text links to each of its pages. If you use a flash menu system then you should
include a sitemap in order that search engines and visitors can quickly and
easily find their way around the whole of your website.
In order to make your website appear popular you
need to get links to your site. While search engines would rather these links
were generated because visitors to your site genuinely found your content
useful, it is commonplace to undertake a reciprocal link campaign or generate
inbound links. Reciprocal links mean a website links to you in exchange for a
link to their own site.
Relevance is judged by your content. By including
the keywords you place in the metatags of your site throughout the body of your
content and in certain places within your site you are indicating to the search
engines that your website contains relevant information.
By combining these factors you can effectively
convince search engines that you deserve to be near the top of their SERPs.
However, this can take time and a lot of effort if you don’t fully understand
what you are doing.
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